introduction to management—ch01讲义教材.ppt

Introduction to Management;Key Stakeholders;Firm run by its employees;Earn a large income To be their own boss Enjoy challenge Reputation success; B2C B2B Amazon. COM—online booksellers Yahoo– internet search engine eBay—online auction ;Management Marketing Finance Accounting Information system;Revenue-Expenses=profits (earnings);Assess the business environment Management plan Marketing plan Financial plan ;Economic environment (eg. GDP, employment, inflation, interest rates, Gov. policies regulations, etc,) Industry environment (competition) Global environment (foreign economies, foreign competitors, exchange rates, international regulations) ;Macro-economic environment ---PEST: P-political; E-economic; S-Social; T-tech. Micro- economic environment ---5 forces: new entrants; substitutes; suppliers; customers; competitors Business resources --- SWOT: strengths, weaknesses, opportunities, threats ;Organizational structure ( roles and responsibilities of employees, systems) Production ( location of facilities) HR (training, motivate, monitor, evaluate) ;Target market Product or services characteristics (Express services China Post) Pricing Distribution (eg. Supermarket sales online) Promotion (eg. China Mobile China Telecom.) ;Feasibility (cost-benefit analysis, risk analysis) Finance --- investment from owners (initial outlay) --- funds from financial institutions (debts or loans) ---funds from the public ( to issue stock) ;Potential revenues Highly uncertainty Expenses Market competitors