《英语专业--奈达的功能对等理论在商业广告翻译中的应用》-毕业论文.docVIP

吉林华桥外国语学院 本科毕业论文 姓 名： 学 号： 院 系：英语学院 专 业：英语（翻译方向） 指导教师：  The Application of Nida’s Functional Equivalence Theory to Commercial Advertising Translation 奈达的功能对等理论在商业广告翻译中的应用 姓 名： 院 系：英语学院 专 业：英语（翻译方向） 指导教师：  Abstract With China’s joining to WTO and the developing speed of its economy, and the extending of its international communication and cooperation, so some companies and enterprises also concentrate their attention on the international market. As the product of international economic communication, the commercial advertising translation has achieved so big a value by large numbers of translators that it becomes a theme which is being studied and explored. As a special applied text, the final purpose of commercial advertising is to attract consumer’s attention. There are many translation theories guiding the commercial advertising translation. This text applies American translator Nida’s functional equivalence is the best for commercial advertising translation. This text uses “Functional Equivalence” to analyze commercial advertising translation. Nida said in terms of the degree to which the receptors of the message in the receptor language respond to it in substantially the same manner as the receptors in the source languages, and some skills help the writer to express the advertisement’s personality. So we can achieve the most nature and most appropriate equivalence. This text guided by functional equivalence analyses the commercial advertising translation from syntactical, rhetorical lexical aspects, and it also points out that if we want to reach the functional equivalence, cultural aspect must be taken into consideration. Due to differences between different countries, the advertisements have their own personality. In the course of commercial advertising translation, some features of English advertisement have to be observed carefully in order to cater to the English readership’s psychological needs and expectation. In addition