《长春人民药业集团经营战略问题研究》-毕业论文.docVIP

长春人民药业集团经营战略问题研究 摘 要 在激烈的市场竞争环境下企业要确保经营成功，必须能有效地适应市场的变化，权衡自身的优势与劣势，不断调整和创新企业的经营战略，以适应新的经营环境和发展的要求。由此可见，在企业运营的过程中，对企业的经营战略分析具有非常重要的现实意义，企业经营战略 HYPERLINK /management/ \t _blank 是企业发展之本,在市场 HYPERLINK /economics/ \t _blank 经济条件下,对企业经营活动起到指导作用,是合理调配各项资源并充分发挥作用的重要保障。它的正确与否关系到企业的经营成败企业经营战略的制定显示的是企业决策层的决策水平的高低以及企业管理水平的强弱，关系到企业核心竞争力的强弱，更是决定着企业前进的方向，成败的关键。因此，如何制定企业的经营战略已经是企业迫切需要解决的问题，而且是重中之重。本文首先阐述了经营战略的基础理论，然后在对长春人民医药集团经营战略现状分析的基础上，提出该公司在经营战略方面存在的种种问题，最后有针对性地提出了改善该企业经营战略的对策建议。本文成文的目的在于为了寻找一种有效的经营战略思路来解决公司的发展问题,最终推动企业健康发展。 关键词：经营战略 竞争力 长春人民医药集团 战略对策 Keywords ： strategy Changchun people pharmaceutical group strategic countermeasures In fierce market competition conditions to ensure the success of enterprise management, must be able effectively to market changes and weigh their own advantage and disadvantage, and constantly adjust and innovate enterprise business strategy, to meet the new business environment and development. Thus, the business process, the enterprise business strategy and analysis is very important actual significance and business is business strategy development, in the market conditions for entrepreneurial activity on the guiding role and deployment of resources is reasonable and adequate protection of the important role. Its correct or incorrect relation to corporate success of enterprise management strategy formulation of the enterprise policy level in decision-making and management of enterprises in relation to the core competitiveness of enterprises are decided by the way, the key. Therefore, the formulation of the enterprise business strategy has been in urgent need to solve the problem, and a top priority. The first strategy of the basic theories and on other peoples medical group strategy the present analysis on the basis of the strategy are the problems, pertinently bring forward to improve the business strategy proposal. the countermeasures This article is written the purpose was to find an effective strategy had to solve the problem of developm