《江苏纺织服装业出口现状及前景分析》-毕业论文.docVIP

精品 精品 毕业设计报告（论文）摘要 江苏纺织服装业出口现状及前景分析 摘要：纺织服装一直是我国非常重要而且多变的市场。每年服装出口量位居世界首位。这是因为我国从国情出发，适应了国际市场的需求，满足了国际市场对中低档服装的需求。但是，该市场受国际影响很大，行业效益对国际市场竞争影响也很大。所以，中国服装业在对外贸易发展过程中还面临许多困境。本文系统，我国服装业对外贸易发展现状，分析了我国装贸易的行业特征，产业关联度，行业外向度和市场需求，指出我国服装贸易的不足之处，得出我国服装行业在对外贸易过程中的竞争策略 关键词: 服装? 出口? 品牌经营 前景 Abstract Textile and clothing in China is very important and changeable market. In the first year clothing exports. This is because our country set out from national condition, to adapt to the needs of the international market, to meet the international market demand for cheap clothes. However, the market by international the impact is very big, benefit of industry competition in the international market have great influence on. Therefore, Chinas garment industry in foreign trade development is still facing many difficulties. In this paper, system, industry of our country garment foreign trade development present situation, has analyzed our country with trade and industry characteristics, industry related degree, industry extroversion and market demand, point out our country clothing trade deficiency, that Chinas garment industry in the foreign trade competitive strategy Key words: garment export brand management perspective 目录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc325409619 一、引言 PAGEREF _Toc325409619 \h 1 HYPERLINK \l _Toc325409620 二、江苏省服装出口贸易的现状 PAGEREF _Toc325409620 \h 2 HYPERLINK \l _Toc325409621 （一）、江苏纺织服装业的特点 PAGEREF _Toc325409621 \h 2 HYPERLINK \l _Toc325409622 （二）、江苏纺织服装出口贸易的现状 PAGEREF _Toc325409622 \h 5 HYPERLINK \l _Toc325409623 （三）政府、海关国检政策对于服装出口的影响分析 PAGEREF _Toc325409623 \h 6 HYPERLINK \l _Toc325409624 （四）、江苏纺织服装业出口贸易存在的问题 PAGEREF _Toc325409624 \h 9 HYPERLINK \l _Toc325409625 三、应对措施 PAGEREF _Toc325409625 \h 13 HYPERLINK \l _Toc325409626 ﹙一﹚探寻创新之路、促进产品多元化 PAGEREF _Toc325409626 \h 13 HYPERLINK \l _Toc325409627 ﹙二﹚实施品牌战略、强化产品保护意识 PAGEREF _Toc325409627 \h 13 HYPERLINK \l _Toc325409628 ﹙三﹚发挥政府功能、建立新型销售渠道和销售网络 PAGEREF _Toc325409628 \h 13 HYPERLINK \l _Toc3254