_80后_消费者的购物决策风格跟种群类别研究探究.pdfVIP

200 8 3 22 3 ( 99 ) ∀ 80# 薛海波 (上海财经大学 国际工商管理学 , 上海 200433) : CSI 386 80 , 80 , 80 8, , 80 3, , : 80 ; ; ; : F7 1355; F2240∃ ∃ ∃ ∃ : A∃ ∃ ∃ ∃ : 1001- 8409 ( 200 8) 0 3- 0057 - 06 An Em p ir ic a l S u d y o n A f e r 80s C o n s um e r s D e c is io n - m a k in g S y le s XUE H aibo (International School of BusinessAdm inistration, Shanghai University of F inance and Econom ics, Shanghai 200433) Abstra ct: The s udy inves iga es 386 af er 80s consum ers random ly by u sing Con sum er S yles Inven ory ( CS I) for he firs mi e o m easure h e af er 80s consum ers dec is ion - m ak ing s yles. Based on exp lora ory fac or analy sis ( EFA ) and con firm a ory fac or analys is ( CFA ), h e s udy develops a eigh - fac orm odel o reflec af er 80s con sum ers decision- m ak ing s yles includ ing novel y- fash ion consciou s, con fused by over- choice, seek ing perfec ion, brand consciou sness, recrea iona,l hab i ual- brand - loy a,l mi pu ls iveness and price consciou sness. Three groups are d ivided af er clus er analys is has been conduc ed, includ ing carefu l and pragm a ic consum er, confused by over- choice con sum er and mi pu ls iven ess consum er. Th e sugges ion of he conclus ion of h is s udy form arke ing p rac ice is d iscu ssed a he end of he pap er. K ey w ords: af er 80 consum er; decision- m ak ing s yles; fac or analys is; clus er analy sis ∃ ∃ , ! ∀ 80# 1980 1 1 , , , Sprole s Kendall∀ ;