沃尔玛 麦德龙 屈臣氏 市场定位 分析解析.docVIP

A reject is nothing! PAGE2 / NUMPAGES8 Subject investigator：Liming YuDifferent Positioning Different Choice－－the market positioning analysis of Wal-Mart, Subject investigator：Liming Yu Different Positioning Different Choice －－the market positioning analysis of Wal-Mart, Metro and Watsons －－the market positioning analysis of Wal-Mart, Watsons and Metro S Subject investigator：Liming Yu Wal-Mart Supercenter Wal-Mart Stores (Inc.) is an America Wal-Mart Stores (Inc.) is an American public multinational corporation having about eight thousand supercenters all around the world. There are six supercenters in Wu Han. The company is the worlds 18th largest public corporation, according to the Forbes Global 2000 list, and the largest public corporation when ranked by revenue. It is also the biggest private employer in the world with over 2 million employees, and is the largest company in the world. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Wal-Mart is also the largest grocery retailer in the United States. In 2009, it generated 51% of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sams Club retail warehouses in North America. Wal-Mart has 8,500 stores in 15 countries, under55 different names. The company operates under its own name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as The company operates under its own name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Wal-mex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Wal-Mart s investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, while it was forced to pull out of Germany