房地产开发——招标投标问题研究.docVIP

房地产开发招标投标问题研究 ［才商要］随着我国国民经济和社会发展的需要，工程建设规模也越来越大，对于施工企 业的发展，既是机遇又是挑战。开发商为了自身的生存和发展，只有通过招投标来获取工程 项0。本文结合编制标书及其投标报价过程中存在的问题，介绍了工程招投标的概念及特点、 招投标的基木程序，以及招投标报价的策略；通过实例证明招投标及报价的应用，借鉴投标 过程中的经验和教训，总结了施工企业在投标报价以及投标报价的策略和技巧。房地产商了 解以投标报价策略和技巧为核心的招投标方法的耍求也越来越迫切，同时，由于投标报价决 策必须满足竞争性、风险和收益的平衡性的要求，在这些要求之下，投标者能否胜出屮标， 是否能够以最有利于自己利益的方式获得标的，就不仅仅是企业实力问题或者报出最低价格 的问题，而是能否做出正确合理的决策问题。这就需要有招投标策略帮助企业在复杂的环境 下做出正确的判断和选择。 ［关键字］招投标报价技巧策略 Research on bidding for real estate development [Abstract] With the needs of China’s national economy and social development, the engineering construction scale is also growing，for the development of construction enterprises, is both an opportunity and a challenge. Developers for their own survival and development, only through the bidding to obtain project. In the preparation of tender and bid quote process，introduces the basic procedure of project bidding, the concept and characteristics of the tender bidding, bidding strategy and quotation; examples show that application of bidding and quotation, referring to the experiences and lessons in the bidding process，and summarizes the construction enterprises in the bidding and bid bidding strategies and skills. Real estate developers understand the bidding method to the bidding strategies and skills as the core requirements are also more and more urgent, and at the same time， because of the tender offer decision-making must meet the balance of competition，the risks and benefits of the request, in the request, the bidder can win the bid, whether can in the most conducive to the interests of their way to obtain the subject, is not only the strength of enterprises or quote the lowest price of the problem，but can make decision correctly. This requires a bidding strategy to help the enterprise to make the correct judgment and choice in complex environment. [Key word] Bidding quotation strategy skill TOC \o 1-5 \h \z 1前 2 HYPERLINK \l bookmark2 \o Current Document \h 1.1选题背景 2 HYPERLINK \l bookmark3 \o Current Document