世界文化遗产明孝陵旅游发展战略-研究.pdfVIP

Abstract Abstract Various have inthecultural subsequentdevelopmentproblemsgraduallyappeared ornatural after were world propertiesthey accepted懿theheritage． Tombofthe in worldcultural site，is Xiaoling MingDynastyNanjing，a heritage taken孙theresearch onrelateddomesticand documentsand object．BaSing foreign researchesonworldcultural and tourismtourism heritage developmentstrategy, ”Porter’Sfiveforcesmodel”and”ASEBmethod”isusedto the inthe analyzeproblems of Tombfromthe ofthemarket environment developmentXiaoling angles competition and and for tourist experience．Developmentstrategicobiectivesdevelopmentstrategies tourismof Tombare forwardatlast． Xiaoling put 11舱resultsshowthat： termsofmarket main faced (1)In competition，thecompetitionpressureby TombScenicAreain comesfrom inthetourism Xiaoling Nanjing competitors industry, threatfromsubstitutes at the and powerpresent．Amonglarge suppliers’bargaining numberof mausoleumsofThe and acrossthe imperial MingQingDynaSties coRntry, Tombin hasno scenicareais Nanjingsignificant Xiaoling advantage．