普华永道——City report_GD_Dongguan_030801.pptVIP

* * Dongguan Part II: City Market Overview 1. Market size market share Total Market Size 2002 790,000 HLS Estimate growth rate in past 3 years 5% Estimate growth rate in next 3 years 3-6% Key brands’ market share(2002) Key brands volume shares Leading brands Sales volume 2002 Peal River 340,000 Tsingtao 150,000 Kingway 120,000 San Miguel 50,000 Leading brand total 660,000 Total size 790,000 Share of leading brand 83.5% Unit: HLS Source: PwC research China Beer Association 企业经营管理资料案例库 专业服务中国商界管理界精英！ 唯一官方网： 提供企业各类经营管理资料，巨量大型资料库为您助力扬帆！ 旺昌资料城 服务联系QQ：602429086 24小时电话2. Volume share by price points Market share by price point * RMB / Quart Bottle for off-premise retailing price Segments Definition* Key brands IPS 5 Budweiser Heineken Carlsberg Standards 2.5-5 Kingway Tsingtao Pearl River San Miguel Savings 2.5 N/A Leading brands in each segment Source: PwC research China Beer Association 3. Volume share by pack type Market share by pack type Segment Size Key brands Quart bottle 500~700 ml Peal River Kingway San Miguel Tsingtao Pint bottle 330~350 ml Heineken Tsingtao Carlsberg Budweiser Can 330~355 ml Kingway San Miguel Barrel 20~50 l Carlsberg Leading brands in each segment Source: PwC research China Beer Association 4. On-premise and off-premise volume share Hypermarket Supermarket Convenience Store Kiosk Restaurant (Chinese food) Entertainment Restaurant (Western food) Off-premise 45% On-premise 55% Source: PwC research 5. Recent promotion activities of key brands Pearl River Tsingtao Discount b b Complimentary Prize within package b b b Free drink b b b Lucky draw b b Same price, large size b b b Promotion package b Coupon b Gifts b Points accumulation b b b Key promotions Kingway Source: PwC research 6. Key players trade margins Distribution channel Pearl River (24*Quart b