普华永道——City report_FJ_All_030721.ppt

17. Where and when to consume Where to consume When to consume First Tier Home Secondary Tier Chinese Restaurant Daipaidang Hotel Entertainment* First Tier Dinner (Supper ) Food taken at late night Secondary Tier Lunch Before sleep Breakfast * Including Bar, Night club, KTV First Tier Personal preference Secondary Tier Others * Appetite Helpful to sleep Refreshing Feeling after drunk Nutrition Purchase Place Supermarket Convenience Store Kiosk Hypermarket Others 18. Why to consume and where to buy Why to consume Where to buy * Including friends gathering, entertainment etc 19. Media Overview Source:PwC CDD Research City TV Newspaper Province-level City-level Province-level City-level Fuzhou Fujian Cable Public TV Fujian TV - City Life Fujian Daily Fuzhou Daily Fujian Southeast TV (Satellite) Fujian TV -News Haixia City Daily Fuzhou Evening Fujian TV - All inclusive Fujian TV -Movie - - Fujian TV - News - - - Fujian TV -Culture Life - - - Fujian TV -Sport - - - Fujian TV- Economic life - - - Fujian TV -Teleplay - - - Quanzhou - Quanzhou TV-Channel 1 ( News ) - Quanzhou Evening - Quanzhou TV-Channel 2 (Economics ) - - Xiamen - Xiamen TV- Channel 1 (News) - Xiamen Daily - Xiamen TV- Channel 2 (Haixia) - Xiamen Business - Xiamen TV- Channel 3 (Life) - Xiamen Evening - Xiamen TV- Channel 4 (Movie) - - Putian - Putian TV - News Channel - - 20. Media expenditure by brands 2000 - 2002 Putian 1. Local production volume Total production from local plants of Putian (1998 ~ 2002) ‘98-02 CAGR 9.75% Unit: HLS Local beer manufacturers Key player Production volume 2002 Sedrin Brewery 4,200,000 Jinshi Brewery 400,000 Total 4,600,000 Unit: HLS Source: China Beer Association, PwC CDD analysis Key brand Market sales volume 2002 Sedrin 990,000 Huiquan 120,000 Total 1,110,000 2. Market size market share (Putian) Total Market Size 2002 1,190,000 HLS Estimate growth rate in past