生产运营管理英文(精品·公开课件).pptVIP

Operations Strategy Competitiveness By： 杜腾飞 齐晓飞 Chapter outline 2 3 1 Operations strategy defined Operations competitive dimensions Productivity defined 4 The notion of trade-offs Operations strategy defined What is strategy ? 《 What is strategy 》 by： Michael Porter At general managerments core is strategy: defining a companys position, making trade-offs, and forging fit among activities. Strategy renders choices about what not to do as important as choices about what to do. Indeed, setting limits is another function of leadership. Deciding which target group of customers, varieties, and needs the company should serve is fundamental to developing a strategy. Operations strategy defined What is operations strategy ? Operations strategy is concerned with setting broad policies and plans for using the resources of the firm to best support the firm’s long-term competitive strategy. Operations strategy defined Differences between strategy and operations strategy Customer demand strategy operations strategy Alignment Decisions Process, basic structure, production capacity …… Operations strategy defined Keys in operations strategy Keys to success in operation strategy lie in identifying what priority choices are, in understanding the consequences of each choice, and in the trades-offs involved. Operations competitive dimensions Cost——“make it Cheap” Product Quality and Reliability——“make it Good” Delivery Speed——“make it Fast” Delivery Reliability——“make it cheap” Coping with Changes in Demand——“change its volume” Flexibility and New Product Introduction Speed——“change it” Other product-specific criteria——“Support it” Operations competitive dimensions Other product-specific criteria——“Support it” Technical liaison and support Meeting a launch date Supplier after-sale support Other priorities The notion of trade-offs ——During the late 1960