礼仪在商务谈判中的意义与策略文学学士.docVIP

文 要 本文主要研究商务谈判中礼仪的形式、风格、作用，从不同的方面进行对比并且运用 案例分析礼仪在商务谈判中的作用是如何体现的。熟练得体的运用W际商务礼仪冇助于双 方在平等互利的基础上建立贸易关系，树立自身的良好商业形象，促进从事W际商务跨文 化交际活动的双方相互交往沟通和传递信息，从而获得商务活动的成功。 同时指出，由于文化不同世界上各民族都有其独特的商务礼仪原则或准则，因此我将 学习不同文化背景卜*人们应当如何在商务谈判中运用礼仪的相关技巧。 关键词：礼仪；商务谈判；策略 Table of Contents TOC \o 1-5 \h \z Abstract i 翻 ii HYPERLINK \l bookmark2 \o Current Document \h ^Introduction 1 HYPERLINK \l bookmark3 \o Current Document \h Literature Review 2 HYPERLINK \l bookmark4 \o Current Document \h Different Negotiating Styles in Eastern and Western Countries 2 Eastern countries 2 Western countries 3 HYPERLINK \l bookmark5 \o Current Document \h Different Business Etiquette and Custom in Eastern and Western Countries 4 Status 4 Task versus time concepts 4 Chinese uYes versus American Yes 4 HYPERLINK \l bookmark6 \o Current Document \h The Meaning of Etiquetee in Business Negotiation 6 HYPERLINK \l bookmark7 \o Current Document \h Understanding Culture Differences 6 HYPERLINK \l bookmark8 \o Current Document \h Promoting an Effective Business Negotiation 6 HYPERLINK \l bookmark9 \o Current Document \h 4 The Strategies of Etiquette in Business Negotiation 7 HYPERLINK \l bookmark10 \o Current Document \h Enhancing Communication 7 Communication skills 7 Communication taboos 7 Good relationship in communication 8 HYPERLINK \l bookmark11 \o Current Document \h Using Proper Language 8 Courtesy 8 Conciseness 8 Clarity 8 Correctness 9 Constructiveness 9 Concession 9 HYPERLINK \l bookmark12 \o Current Document \h Etiquette on Different Occasions 9 Etiquette for greeting and send-off 9 Business dress etiquette requirements 10 Taboos in business negotiation 10 HYPERLINK \l bookmark13 \o Current Document \h 5. Conclusion 12 Bibliography 13 Acknowledgements 14 I. Introduction With global economy is advancing at a staggering speed nowadays，business negotiation becomes much more significant in the field of business contacts. Just knowing international business knowledge for business staff is not enough, ei