【Guide】to_Online_To_Offline_Remarketing.pdfVIP

MOBILE REMARKETING GUIDE FOR ONLINE-TO-OFFLINE (O2O) MARKETERS INTRODUCTION The mobile app marketing industry is undergoing a major transformation as marketers shift their focus from driving app installs to engaging existing users and generating more value from them. Marketers therefore are investing in highly relevant re-engagement campaigns targeting users across the funnel to increase post install activity in their apps. It is perhaps due to this shift that It is perhaps due to this shift that remarketing has emerged as the fastest growing area in mobile app marketing. On t