微观经济学（黄新飞）chapter 9 monopoly教学材料.pptVIP

* 中国案例分析2：钻石的克拉数是中国爱情的象征 2011年英国《金融时报》的一篇文章写道，“这纯属营销作祟，钻石除了观念中的价值外，毫无用处。中国人被戴比尔斯说服以为钻石是女孩最好的朋友，这其实毫无逻辑。”全世界大多数的钻石都被一家戴比尔斯的公司垄断着，它控制着全球60%的钻石矿。其余那40%的生产商也必须将自己家的原石以指定价格卖给戴比尔斯，否则戴比尔斯可以通过释放库存来压低市场价，令你血本无归。 * A Quiz Under our assumption that the monopolist wants to maximize profits, where do you think the monopolist will set the market price? Hint: Do you remember the profit maximizing rule from the last lesson? The Monopolist will maximize profits when: a) P = MC b) P is as high as possible. c) MR = MC * Marginal revenue Marginal revenue (MR) is the change in revenue that is generated by a