基于“线索有向图”对网站进行个性化动态组织.pdfVIP

第 31 卷第2 期 　 信 息 与 控 制 Vol. 31,No. 2　 2002 年4 月 Information and Control 　Apr. , 2002　 : 1002-0411(2002) 02-171-05 曾　鹏　王　宏 ( 中国科学院沈阳自动化所　110016　沈阳) : 随着电子商务在中国的深入发展, 各大网站纷纷开展个 化服务, 以争取到更多的用户, 使自己 在激烈的市场竞争中取得有利的地位.基于这种情况,本文提出了 “线索有向图”的方法. 该方法通过对用户行 为的学习, 建立量化的用户需求评估模型, 以期达到能够在网站的某一位置预测用户下一步的动作, 并为用户 提供深层次的个 化服务的目的.X :个 化服务; 网站组织;有向图 :TP391:B ORGANIZING WEB SITE DYNAMICALLY AND CHARACTERISTICALLY ON THE BASIS OF CLUED AND DIRECTED GRAPH ZENG PengWANG Hong (S heny ang I ns tit ute of A uto mati on, C hines e A cad emy of S cie nces ) : - , , Abstract Along ith the prosperity of e business in China to in over more and more customers each eb site sets to develop the characteristics services successively. Under this situation, the method, Clued and Directed Graph, as put for ard in this thesis. By learning from the users behavior, the method sets up the quantified evaluating model for requirement s of the user to achieve the goal for forecasting the users next motion at a certain location of the eb site and providing the user ith the characteristics services in a deep level. Keyw rds: characteristics service, eb site organization, directed graph 1(Pr blem statement) 与用户取得联系. 并把新的的信息发送给用户. 综合以上的几种手段, 网站的设计者想让网站 网站的个 化服务是根据不同用户的不同访问 更加贴近用户的需求, 使用户使用起来更加快捷与 习惯, 为每个用户提供符合其访问习惯, 并更加贴近 方便.但是, 由于并未对用户的网上行为进行跟踪, 其需求的服务形式. 未来网站的发展趋势是为用户