公园复合地产开发分析-技术经济及管理专业论文.docx

I I 摘 要 近年来，我国的房地产业迅速发展，取得了优异的成就。但是其竞争也越来 越激烈，房地产行业已经进入了复合地产时代，旅游地产、体育地产等受到市场 的追捧。随着人们对健康、休闲、绿色消费的需求日益增强；开发商对企业社会 责任的日渐重视；政府站在科学发展观的高度经营城市，公园复合地产——一种 新型的复合地产产品产生了。 公园复合地产是政府与开发商合作的成功典范。开发商为政府修建免费公园， 政府给开发商提供优惠政策，二者相互合作，共同致力于区域建设，以公园带动 区域的发展，这是城市建设的新模式。 公园复合地产的开发实现了政府、开发商、城市居民三方共赢：政府不仅节 约了修建公园的资金，还通过公园带动了一个新城区的发展；开发商不仅依靠公 园对住宅的升值带动而获取经济效益，还和政府建立了良好的合作关系，在城市 居民中树立了良好的企业形象；城市居民可以免费享受公园给他们带来的健康、 休闲的生活。 本文分析了公园复合地产产生的背景和原因，为公园复合地产的产生与发展 找到了理论上的支撑。对公园复合地产模式的分析以及在运作过程中的关键阶段 研究是本文的重点。依托对几个公园复合地产项目的实践，本文对公园复合地产 的参与主体及参与主体的职责做了详细的分析，对公园复合地产的创新之处以及 对今后城市建设的启示做了开拓性的研究。本文还对公园复合地产运作过程的关 键阶段进行剖析，以期为开发商、政府在运作公园复合地产时提供一定的参考。 关键词：公园复合地产，开发模式，城市建设，因素分析 II II ABSTRACT In recent years, real estate industry developed rapidly, and has made outstanding achievements. But the competition is increasingly fiercely, the real estate industry has entered an era of complex estate. Tourism estate and sport-estate are very popular on the market. As Urban residents’ demands for health, leisure, green consume are increasing; Developers give more attention to corporate social responsibility; the government manages city at the height of the concept of scientific development, Park Estate complex -a new type of complex estate comes into being. Park Estate complex is a successful model that developers and government cooperate. Developers built park for government free of charge, the government provides preferential policies to the developers, both mutual cooperation, and work together for regional development in order to promote regional development, which is a new model for urban construction The development of Park Estate complex achieve tripartite win-win of the government, developers and Urban residents: the government not only saves money for building the park, also lead city development by a new Park; the developer not only achieves economic gains that relying on the appreciation of residential, and establishes a good the cooperative relationship with the government, also sets a good corporate image