符号消费视角下当代J市青年结婚消费研究-社会学专业论文.docxVIP

万方数据 万方数据 Classified Index: C915 U.D.C.: 316 Dissertation for the Master Degree in Law THE RESEARCH ON MARRIAGE CONSUMPTION OF J CITY YOUTH FROM THE SYMBOLIC CONSUMPTION PERSPECTIVE Candidate： Sheng Han Supervisor： Prof. Liu Er Academic Degree Applied for： Master of Law Specialty： Sociology Affiliation： School of Humanities and Social Science Date of Defence： June, 2014 Degree-Conferring-Institution： Harbin Institute of Technology 哈尔滨工业大学法学硕士学位论文 哈尔滨工业大学法学硕士学位论文 摘 要 结婚是人生中的一件大事，每个人都要经历这一过程，它对于个人和社会都 有着重要的意义。物质生活水平的显著提升改善了人们的消费能力，消费水平随 之提高，消费观念也相应发生变化。消费不再只是关注物品的实用性，而是更加 注重其表现出来的符号象征意义，包括结婚消费在内的众多日常消费活动一定程 度上都是在消费符号。 本文首先运用问卷调查与结构式访谈的研究方法对 J 市青年的结婚消费状况 进行了全面的资料收集，根据对定量数据的分析结果了解当前城市青年结婚过程 中购房、购车、装修等项目的消费情况，并结合访谈材料分析这些消费内容的具 体性质，理解其中所蕴含的符号意义；其次，描述当代城市青年结婚消费中的符 号消费特征，从消费内容、消费心理和消费观念三个方面出发，得出了他们所具 有的追求质量、重视符号意义以及关注品牌、时尚和情感等内容的特征；再次， 分别从个人因素和社会因素两个角度入手，分析当代城市青年结婚过程中符号消 费行为的成因，指出个人收入水平、文化程度和性别等因素对符号消费行为的决 定性作用，明确家庭资助、参照群体、大众传媒和“面子”文化对符号消费倾向 的正向影响；最后，反思过度符号消费行为所带来的负面问题，指出其对结婚消 费活动形成的误导，对个人家庭经济产生的压力，以及对社会资源造成的浪费， 并给出积极健康适度的引导。 关键词：城市青年；结婚消费；符号消费 -I- Abstract Marriage remains as one of the significant issue for human beings. Almost everyone will necessarily experience this process. Marriage means a lot to people’s life and society. Yet, as a result of the enhancement of price level, guidance of social culture and increase of the marriage cost, marriage consumption has already become a burden to most of people. Consumption no more only focuses on the use value of the products, but also emphasizes the symbolic meaning demonstrated by the products. Various daily consumption activities including marriage consumption, to a large degree, are indeed the consumption of symbols. This research firstly employed the survey and interview methods to collect data regarding the marriage consumption of the young people in City J. An analysis on the quantitative data would be helpful in understanding the consumption over apartment, automobiles and house decoration in course of the marriage. Th