浅析海尔的企业制度文化文学学士.doc

论文编号： 华南师范大学增城学院 本科毕业论文（设计） 题 目: 浅析海尔的企业制度文化 姓 名： 陈洁英 学 号： 060114130 系 别： 外语系 专业班级： 国际商务英语A班 指导教师： 杨家华 二0—0年四月二十五日 On Corporate Institutional Culture of Haier Group A Thesis Submitted to the Department of Foreign LanguagesZengcheng College of South China Normal Universityin Partial Fulfillment of the Requirementsfor the Degree of Bachelor of Arts By Chen JieyingTutor： Yang Jiahua April 25,2010 Table of Contents TOC \o 1-5 \h \z Abstract i 蚊觀 ii HYPERLINK \l bookmark3 \o Current Document \h Introduction 1 HYPERLINK \l bookmark4 \o Current Document \h Introduction 1 HYPERLINK \l bookmark5 \o Current Document \h Aims of the research 1 HYPERLINK \l bookmark6 \o Current Document \h The approaches of the research 2 HYPERLINK \l bookmark7 \o Current Document \h The development of Haier Group 2 HYPERLINK \l bookmark8 \o Current Document \h Literature Review 3 HYPERLINK \l bookmark9 \o Current Document \h The research at abroad 3 HYPERLINK \l bookmark10 \o Current Document \h The research at home 3 HYPERLINK \l bookmark11 \o Current Document \h The Classification of Corporate Culture and Its Relation with Institutional Culture 5 HYPERLINK \l bookmark12 \o Current Document \h The theory of corporate culture 5 HYPERLINK \l bookmark13 \o Current Document \h The philosophy culture of corporate 5 HYPERLINK \l bookmark14 \o Current Document \h 3丄2 The institutional culture of corporate 5 HYPERLINK \l bookmark15 \o Current Document \h The behavioral culture of corporate 6 HYPERLINK \l bookmark16 \o Current Document \h The tangible culture of corporate 6 HYPERLINK \l bookmark17 \o Current Document \h The relation between corporate culture and corporate institutional culture 6 HYPERLINK \l bookmark18 \o Current Document \h The Significance of Institutional Culture in Corporates’ Development 7 HYPERLINK \l bookmark19 \o Current Document \h The conception of corporate institutional culture 7 HYPERLINK \l bookmark20 \o Current Document \h The functions of corpora