营销渠道中成员间学习对渠道绩效影响的分析.pdf

营销渠道中成员间学习对渠道绩效的影响研究 Abstract Abstract The channel hasbeen thethemefocused marketingperformance the always by and ofthe theory thechannelmembers practice marketing．Theamong knowledge becomesan factortochannel not canmake importantinfluencing performance．Itonly the maintain inthefiercemarket Can enterpriseshighadaptability environment，and makethe basedon the enterprises gain孕emercompetitiveadvantage improving the channel and flow，the enterprises’quality．Underknowledge competition betweenchannelsmembersbasedon becomemore cooperation knowledge frequent， channel rumstothe basedonthe relationship relationship channelmembershowto theirownchannel thechannel improve performancethrough hasbecomea theoreticaland knowledge，whichveryimportant practicalproblem． Basedonthe channel marketingmanagementtheory，organizationallearning andtransactioncost articlethe theory theory，theputs theory，knowledgemanagement betweenthechannel learning members，therelationshiptrust，thespecific organizational