浅析新媒体营销手段对现代市场经济的影响.doc

浅析快速消费品的微信营销 ［ ］随着互联网的普及以及新媒体时代的飞速发展，微信这一新兴媒体在快速发展屮已步 入了相对成熟的阶段,利用微信进行营销己被许多企业广泛应用。快消品具有销售速度快，消 耗速度快，产品的可替代性强等特点，保持和消费考进行持续的沟通和曝光非常重要。研宂快 消品的微信营销对于当K快消品销售实现进一步的增长有较人的意义。在微信平台上，广告主 如何针对S标人群进行有针对性的营销，不同行业的营销方式、快消品行业内不同品类的营销 方式均有不同，木文在全面分析微信与快消品行业特性的基础上，对快消品行业的微信营销现 状及未来发展作了分析，得出了H前快消品的微信研究现状、存在的问题，并提出了相对应 的建议和展望。 ［关键字］微信营销快消品信息安全 Research on Micro message marketing of fast moving consumer goods [Abstract] With the popularization of Internet and the rapid development of new media, Micro message has gone through a rapid development, the Micro message marketing has been widely used in many enterprises.FMCG have the characteristics of fast-selling and fast-using, maintaining continuously communicate and exposure with consumers is very important.Studying on micro message marketing of the FMCG sales to achieve further growth is of great significance.How the advertisers to target groups for targeted marketing, different industry marketing or marketing of different category in FMCG are different. Based on the comprehensive analysis of the micro letter with characteristics on the basis of FMCG industry, present situation and future development of the Micro message marketing for fast moving consumer goods were analyzed. And the present situation and existing problems of it is concluded, and put forward the corresponding Suggestions and prospects. [Key word] Micro message Marketing Fast-moving Consumer Goods Information Security 目录 目录 引言 、快消品行业及快消品网络营销发展概况 TOC \o 1-5 \h \z HYPERLINK \l bookmark4 \o Current Document \h （一） 快消品的基本概念 5 HYPERLINK \l bookmark5 \o Current Document \h （二） 网络营销及其发展 5 HYPERLINK \l bookmark6 \o Current Document \h （三） 快消品网络营销发展现状 6 微信及快消品微信营销现状分析 HYPERLINK \l bookmark8 \o Current Document \h （一） 微信简介 7 HYPERLINK \l bookmark9 \o Current Document \h （二） 快消品微信营销现状 7 HYPERLINK \l bookmark10 \o Current Document \h （三） 快消品微信营销的问题分析 8 1、 微信营销存在的问题 8 112、 微信营销存在问题的原因分析 9 11 三、快消品微信营销建议及展望 HYPERLINK \l bookmark12 \o Current Document \h （一） 针对快消品微信营销存在问题的建议