以市场营销专业为龙头的商贸流通专业群建设 - 四川商务职业学院.pdf

以市场营销专业为龙头的商贸流通专业群建设 一、建设基础 ······························· 1 二、解决的关键问题和建设的重点领域 ···················· 3 三、建设目标 ······························· 3 四、建设内容 ······························· 4 五、预期效益 ······························· 5 （一）人才培养质量全面提升 ·······················5 （二）技术技能积累和社会服务能力明显提升 ················5 六、 建设经费预算 ····························· 7 七、具体建设项目 ····························· 7 四川省营销职教联盟项目 一、指导思想 ······························· 7 二、主要工作计划 ····························· 8 （一）壮大联盟规模，丰富联盟活动，提高联盟的社会影响力 ·········8 （二）建立政、行、校、企四方信息交流平台 ················8 （三）建立政、行、校、企四方资源整合与共享平台 ·············9 （四）加强校企合作，发挥企业在人才培养中的主体作用 ···········9 （五）紧跟社会科学研究热点，加强纵向、横向应用合作研究 ········ 10 （六）加大本专科院校对中职的对口支持 ················· 10 （七）推进营销类专业的国际交流与合作 ················· 10 连锁经营管理专业“现代学徒制”试点 一、建设目标与思路 ····························10 （一）建设思路···························· 10 （二）建设目标···························· 10 二、建设内容与措施 ····························11 （一）工作机构和工作机制建设 ····················· 11 （二）工学结合人才培养新模式建设 ··················· 11 （三）师资队伍建设 ·························· 11 1 三、预期效益 ·······························11 （一）为学校带来的效益 ························ 11 （二）为企业带来的效益 ························ 11 （三）为学生带来的效益 ························ 11 四、项目建设进度 ·····························12 五、建设经费预算 ·····························13 互联网+新营销发展中心 一、建设目标与思路 ····························14 （一）建设思路···························· 14 （二）建设目标···························· 14 （三）建设基础···························· 14 二、建设内容与措施 ····························15 （一）市场营销应用研究项目建设 ···················· 15 （二）市场营销协同创新项目建设 ···················· 16 （三）市场营销人才培训项目建设 ···················· 16 （四）大学生创新创业孵化项目建设 ··················· 16 三、预期效益 ··················