4-leadership英文版本.pdf

4 LEADERSHIP SHIFTS YOU MUST MAKE FOR SUCCESSFUL CONTENT MARKETING IN 2016 ABOUT KYLE I am a marketer. I’ve written 3 books. Head of Marketing Strategy OpenView Venture Partners Previously at ExactTarget Salesforce Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 2 Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 3 1. BUILDING THE RIGHT TEAM BUILDING THE RIGHT MARKETING TEAM MARKETING Operations Creative Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 5 BUILDING THE RIGHT MARKETING TEAM MARKETING Operations Creative Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 6 BUILDING THE RIGHT GO-TO-MARKET TEAM GO-TO-MARKET Operations Creative Inbound Research Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 7 BUILDING THE RIGHT GO-TO-MARKET TEAM GO-TO-MARKET Operations Creative Inbound Research Marketing Automation Writer BDR / SDR Data Scientists Analytics Editor Field Sales Digital Manager Design Video Events Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 8 REMEMBER TO SUPPORT THE DOTTED LINE Product Customer