环境不确定性对企业战略选择的影响研究企业管理专业论文.docxVIP

IV IV 上海交通大学硕士学位论文 上海交通大学硕士学位论文 摘 要 当今的世界，随着经济全球化的加速、科学技术的推陈出新、政 策环境的朝令夕改以及消费者偏好的日新月异，越来越多的企业难以 清楚感知和辨析自身所处的环境，并做出合理有效的战略选择。基于 这样的严峻事实，笔者提出了本研究的基本问题：环境不确定性如何 影响企业战略的选择？ 当前的文献回顾显示，环境不确定性多被用作调节变量或中介变 量来研究企业的战略选择问题，鲜有学者将环境不确定性作为主要变 量来开展实证研究。因此，在既有文献的研究基础上，本文选取了环 境不确定性的动态性和敌对性两个维度，以及 Miles Snow 的战略选 择框架，试图探讨环境不确定性对企业战略选择的驱动作用。此外， 为了合理地选取和实施战略，企业必须准确地辨析和认知环境，因此 本文还引入了组织学习能力作为调节变量。基于上述研究思路，本文 对 200 多位企业高管开展了问卷调查。 实证结果显示，环境不确定性确实对企业的大部分战略选择具有 驱动作用，而且环境不确定性与组织学习的交互作用也对部分战略选 择具有显著影响。基于实证结果，本文在文末为广大企业提供了相应 的启示和建议。 关键词：环境不确定性、战略、组织学习能力 V V 上海交通大学硕士学位论文 Study on Influence of Environmental Uncertainty on Enterprise Strategy Choices ABSTRACT Along with stepped-up economic globalization, technology innovation, policy change and diversified consumer preference, more and more enterprises find it hard to perceive the external environment and make reasonable strategy choices. According to current severe situation, this study brings up a critical question: how does environmental uncertainty influence the strategy choices of enterprises? Currently, environmental uncertainty has been mainly applied as moderating variable or mediating variable in researches about strategy choice. Therefore, based on existing researches, this study tried to analyze the driving effect of environmental uncertainty on enterprise strategy choices by choosing dynamism and hostility as two dimensionalities of environmental uncertainty, as well as the strategy choice model of Miles Snow. In addition, in order to choose and launch strategies properly, enterprises must perceive and acknowledge the environment, so this study also pulls in organizational learning capability as moderating variable. According to above research logic, this study launched a questionnaire survey among 200 senior managers in various enterprises. The empirical test result shows that, environmental uncertainty does have driving effect on most strategy choices. Meanwhile, the interaction between environmental uncertainty and organizational