“魅族”手包装的产品化设计艺术设计专业毕业论文.docxVIP

摘 要 包装与人类密不可分，在人们生活中起着至关重要的作用。人们在享 受科学技术的进步带来的伟大成果的同时，生活垃圾、工业污染和大量的 资源浪费等现象使全球环境遭到了不可忽视的破坏，人们对“生态”的关 注逐渐成为人们的主流意识。这一观念的形成给包装设计提出了新的要 求，生态包装设计成为业界人士的新课题。 首先，本文通过对电子市场进行考察，对比了国内外生态包装的设计 现状，然后对电子产品包装进行了研究分析，提出了将生态包装设计运用 到电子包装设计上的这一新思路。 其次，本设计以“魅族科技”这一品牌为实例，在生态包装基础上提 出包装产品化的概念，大胆的赋予包装具有循环再利用的功能这一新思 路。所谓“包装的产品化设计”是将包装作为一件产品来设计，使包装更 全面的参与产品的运输、销售和使用等的多个环节，通过包装的循环再利 用来延续包装的生命周期，进而达到生态设计的要求。实践的过程中，以 人类与自然和谐统一为出发点，对包装的整个设计进行细分。结构上，功 能实用、操作简单、便于携带，符合人们使用习惯；在图形、色彩与文字 等视觉元素上，做到时尚、简约、舒适，愉悦；材料选取上，耐用、轻薄、 易成型、环保；工艺上，实现成本价格低、效果美观。 最后，通过设计传达给人们一种环保、健康、自然、和谐的生态观念， 给“魅族科技”树立一种绿色，生态的品牌形象，增强人们的生态使命感， 达到全民环保的生活状态，为环保事业的发展与进步添砖加瓦。 关键词： 生态包装，魅族科技，品牌形象，社会使命 I I II ABSTRACT Packaging and humans are inseparable, in peoples lives plays a vital role. People enjoy the advancement of science and technology has brought great results at the same time, garbage, industrial pollution and waste a lot of resources and other phenomena of the global environment has been destroyed can not be ignored, people on ecological concerns become a global trend. The formation of the concept to packaging design put forward new demands, ecological packaging design has become the industry a new topic. Firstly, through the electronic market study, compared the current situation at home and abroad ecological packaging design and packaging of electronic products were studied and analyzed, presented the new ecological electronic packaging ideas. Secondly, the design of MEIZU Technology, the brand is a real bar in eco-packaging technology based on the concept of packaging products, packaging bold use value assigned to this new idea. The so-called packaging of the package as a product is designed, so that a comprehensive package of products involved in the transportation, sale and use of the three links, through packaging recycling to extend the life cycle of packaging, thus achieving ecological design requirements. Practice in the process, to the harmony between man and nature as a starting point, the entire design of t