c日报在西发行的优化研究-工商管理专业毕业论文.docxVIP

oPTIMIZATIoN oPTIMIZATIoN RESEARCH oN THE DISTIUBUTIoN OF C DAILY IN GUANGⅪAMID NEW MEDIA AGE CI龇LENGES ABSTRACT With the fast development of digital technology in new media age，newspaper distribution is facing more and more serious challenges．At the end of 20 1 3，”Lloyd”，the world’S most antique newspaper,announced to the world that it would stop printing supply and start the digital distribution．Nowadays print media and new media ar e all coming into the”feudal hegemony”in the Warring States period．In order to actively respond to this situation，the media are competing for capturing more readers． Distribution is regarded as the lifeblood of the newspaper,and also the main battlefield on which all medias fight with each other．As the new media gives a powful pounch on traditional media,the press is urged to work out how marketing strategy could be applied to integrate resources and finally improve the distribution． Setting C daily as a sample，the paper intends to explore the development path of traditional media in the future and puts forword the optimization measures based on a general analysis in which influence factors．main misunderstood business models and management strategy are involved．Meanwhile，a feasible solution Was broungt out for the station bureaus of C Daily which would no doubt facilitate its distribution business． KEY WORDS：New media；Newspaper distribution；Optimization； Il 万方数据 目 目 录 摘要 ．I ABSTRACT ．II 第一章绪论 ．．1 1．1选题背景 1 1．2研究目的与意义 2 1．2．1研究的目的 2 1．2．2研究的意义 2 1．3研究方法 3 1．4研究的框架思路 4 1．5相关文献综述 ．．5 1．6研究难点与主要创新点 8 第二章报纸发行概述及国内外发行现状 ．10 2．1报纸发行概述 ．10 2．1．1报纸发行的基本概念 10 2．1．2报纸发行的基本特点 10 2．1．3报纸发行的影响因素 11 2．1．4报纸发行的主要误区 ． ．．1l 2．2国外报纸发行现状 12 2．3国内报纸发行现状 13 2．3．1关于报纸发行的经营模式研究 ．14 2．3．2关于报纸发行的经营策略研究 ．15 2．3．3关于报纸发行的发展趋势研究 ．15 2．4新媒体对传统报纸发行的影响 ．．17 第三章C日报概述及其新形势下在广西发行现状研究 ．．18 3．1 C日报概述 18 3．1．1 C日报简介 18 3．1．2 C日报的传媒产品结构体系 ．18 IlI 万方数据 3．1．3 3．1．3 C日报的发行部门组织架构 ．19 3．2新形势下C日报在广西发行的现状分析 20 3．2．1 C日报广西记者站的发行产品概述 ．20 3．2．2 C日报广西记者站发行方式和渠道情况 21 3．2．3 C日