2018年包装设计毕业论文1.docVIP

包装设计毕业论文 　　普 　　通 　　本 　　科 　　毕 　　业 　　论 　　文 　　　　题目,景德系类包装设计及推广 　　　　学 院 艺 术 学 院 学生姓名 郑 冬 冬 学 号 0083462 专 业 视觉传达 届 别 08级 指导教师 田 衡 职 称 讲 师 　　二O一二年五月 　　江西财经大学普通本科毕业设计说明 　　摘要 　　在东汉约公元25,220年起我国就有过陶瓷的出现～在经过俩千年的历史发展我国的陶瓷已经发展到一个想到搞的水准～举世闻名。是中国特有品牌特色。 　　随着科技的不段发展～世界制瓷业走上了一个多元争霸和多元发展的道路～竞争日益激烈。为此景德公司根据市场需求～融入中国特有的传统文化、人文文化～传统工艺与先进科技相结合～设计一套具有代表性的餐具～通过其独特的包装～以及巧妙的包装结构展现在人名面前。从文化的角度出发～给予企业核心价值定位～通过标志、标准字等VI表达企业的核心文化。从定位人群以及企业文化历史的角度方面量身制作宣传海报以及画册。 　　设计从标志色彩、辅助纹样、包装色彩纹样等方面体现产品的文化、企业的价值。从画册、宣传折页以及海报等方式进行企业的文化宣传～产品介绍及其内涵。整个设计整体的体现一个完整的统一的企业文化与产品内涵。 【关键词】 中国特色 竞争激烈 传统文化 产品内涵 企业核心 　　　　1 　　江西财经大学普通本科毕业设计说明 　　Abstract 　　In the eastern han dynasty about A.D. 25-220 on our country has the appearance of ceramics, after two one thousand-year history of the development of the countrys ceramics have been developed to a thought of make level, are famous all over the world. Is a special Chinese brand features. 　　Along with the science and technology for development, the world porcelain to a multiple supremacy and multiple road of development, competition is becoming increasingly fierce. For this scene DE company according to the market demand, into the traditional culture of the Chinese endemic, humanities culture, traditional technology and advanced science and technology, and the combination of design a representative tableware, through its unique packaging, and clever packaging structure show in even before. From the cultural Angle, give enterprise core value orientation, through the signs, such as the standard character to express the core of enterprise culture VI. People from the orientation and the enterprise culture from the point of view of the history of making poster and tailored to present. 　　Design sign from colour, auxiliary pattern, the packaging color pattern which the enterprise culture, the product value. From the picture album, as well as further products and propagand