战略咨询入门—汽车行业行业12.pptxVIP

0 Content Chemical New material Auto Case in point Summary General Definition of industrial goods Used in the production of other goods include resources used in the actual production process. End user is not consumer Material Supplier Intermediate manufacturer Assembler Distributor/ Retailer End-user 1 2 Industrial Goods : The segmentation of industrial goods Source: CareerVenture 3 Industrial Goods : Industrial products profitability case general solution Source: CareerVenture Strategy Batch Assemblers Sweatshops Bulk processors Equipment Maker Growth Organic Multi-brand strategy √