商场o2o整体解决方案.ppt

各类游戏 商场里面的大屏幕游戏，能够有效的地增加年轻客户的兴趣，带动商场知名度。 网站、微官网上面的小游戏能增加用户的粘性及活跃度，为商场积累用户数量。 * * * CES Main Point The explosion in Internet growth has been accompanied by a fundamental change in the nature of its use. New forces are at work that are driving significant changes in how Financial institutions approach product development, delivery, customer acquisition, and customer support. Process Talk through this slide touching on the points only. Additional detail will be provided in the following slides, one detailing each force. Interaction Demo Evidence Industry Consolidation Citigroup - Citicorp/Travelers merger has produced an entity capable of offering full-service banking, brokerage, and insurance services to Retail and Commercial customers worldwide BT Deutsche Bank: The merged company is a prime example of consolidation in the Global Cash Management and Custody Services business. At least 5 of the top 25 global custodians have sold or transferred custody business within the last 2 years. Changing demographics and lifestyles Baby Boomers have higher percentage of “Internet awareness” than other demographic groups Two Career families = more disposable income for retirement savings and investments Pull for Convenience and 24/7 service to meet the demands of busier lifestyles Globalization Growth in use of services over the Internet from everywhere in the world (e.g. banking and brokerage by US Expatriates) Narrowing margins Price competition across board for banking products. Commoditized products. Brokerage trade commission has eroded from $1000 to trade 1000 shares to less than $30 New non-traditional competitors The Internet has lowered the barriers to entry in certain markets. Bricks and mortar are no longer required to establish a presence. Virtual companies such as A and E*Trade have become household names. Discount Brokers are gaining fast entry into the Banking space, and Baby Boomers are stashing their savings into stocks/mutual funds versus the traditio