商务英语口译第适当11章.pptVIP

第十一章 旅游与文化 Chapter 11 Travel and Culture 第三章 旅游与文化 （Ceremonial Speech） Culture has always been the symble of national spirit. It is the source of national power and creativity, representing the image of the entire nation. Today, driven by the globalization process and technological advancement, culture has become an industry and brings economic benefits to a nation. Cross-border production and distribution of cultural products being a reality, cultural trade has become an important aspect of international trade. A large share of economic profits in cultural industry is reali