第五讲消费者市放心场和行为.pptVIP

中西方消费者旅游消费行为比较分析 Note to Instructor Discussion Question What brands do you purchase because it is what their parents used? Why do you think this occurs? * * * Note to Instructor Discussion Question What categories of products seem to be targeted to consumer’s lifestyles? They will realize many products in addition to cars including food, cosmetics, shampoo also appeal to a consumer’s lifestyles. * Note to Instructor It is interesting to talk about brand personalities and ask students the personality of several brands: A brand personality is the specific mix of human traits that may be attr