全新黄绿欧美PPT.pptxVIP

Denise Zaraya February 15th,2011 Behr Paint The faste growing H network… grown 43 since Jan. ye r old 3 4 18-34 4Ma 5- year old ear ol -64 y .9 M Home Garden enthusiasts than just about everyone How can I make sure enough of my customers are seeing my ads? No 2 Better Homes Gardens Shelterpop 46% 3.3M DEMOGRAPHICS GENDER 54% Female 7.3 M AGE ds 2 s HOUSEHOLD INCOME $25-$50k 3M $50-$100k 2.1 M $100k+ 2.2 M Reaching More 4 45 s 1.8 M Source: comScore Media Metrix Plan Metrix, March 2011 10.6 Million UniqueVisitors in our Network C O M P E T I T I V E A DVA N TAG E DIY Network 1.8 M A HG 2.5 M 2.5 M Do It Y 2.6 M HGTV 2.7 M iVillage HG 6M eHow HG 6.8 M MODERN LIVING MEDIA Haven Home Media 8.8 M 10.6 M 11.9 M st G we’ve % 2010! Our Median Age is 39! 3 Heavy Spenders in Remodeling 1.8 M 11.8 M 1.7 M .8 M .5 M .2 M .2 M .3 M Replaced Plumbing Fixtures 1.4 M 9.3 M 1.1 M 1.1 M .3 M .2 M .2 M .4 M Painted Interior or Exterior 3.3 M 23.9 M 2.9 M 1.6 M .8 M .8 M .4 M 1M Remodeled Kitchen or Bath 1.6 M 12.2 M 1.6 M 1.2 M .5 M .01 M .2 M .5 M Installed Flooring 1.1 M 7.5 M 1M .06 M .4 M . .2 M .3 M Bought Appliances 1.9 M 21.7 M 1.6 M .9 M .9 M .4 M .3 M .8 M Bought Furniture 1.2 M 16.5 M 1.2 M .5 M .4 M 244 .3 M .5 M Home and Garden Enthusiasts in the right environments! Home and Garden Reaching More No Source: comScore Plan Metrix, Nov. 2 How can I make sure enough of my customers are seeing my ads? Home Garden advertisers need answered… The Top 5 Questions Timing is everything in this business. I want to ensure my brand is in the best possible media environments. Can you tell me where my ads are running? I don’t want my competitors to have an edge… How can I ensure my customers engage with me,and not the competition? 4 I want to interact with my customers where they will be most receptive. How can I engage with my customers on more than just Display? I want to know if my c