《富士康内迁与转型研究》-毕业论文设计（学术）.docVIP

l 本科毕业论文 富士康—内迁与转型 FOXCONN—MIGRATION AND TRANSFORMATION 学院（部）： 经管学院 专业班级： 营销09-4 学生姓名： 指导教师： 老师 2013年 05 月 21 日 富士康—内迁与转型 摘要 它是全球最大的代工生产企业，它的工厂更被称作“紫禁城”，它就是一个帝国。这个帝国在大陆被称作“富士康科技集团”，在台湾则叫做“鸿海科技集团”。? ??面对不断的跳楼事件，使这个全球最大的代工生产企业声誉和形象受到了严重打击，更对其企业战略发出了深深的警讯。郭台铭不得不率领富士康科技集团再次重申，将实行企业战略转型。? 是什么导致了富士康在短短地4个月之内发生12次跳楼事件？本文认为，是富士康的企业战略出了问题。其企业战略到底出了哪些问题？在接下来的文章中，将对富士康目前企业现行战略进行分析，提出问题，并为富士康以及与其同类型的代工生产企业的企业战略转型进行探讨。? 关键词：?代工生产，战略转型，科技优势，?电子商务 FOXCONN—MIGRATION AND TRANSFORMATION ABSTRACT the worlds largest manufacturing enterprises, the factory is more known as the Forbidden City, it is an ampire. The Empire was called Foxconn Technology Group in the mainland, in Taiwan is called Foxconn Technology group. Facing the constantly jump off building event, as the worlds largest manufacturing enterprises, its reputation and image has suffered a serious blow, more on the enterprise strategy of Foxconn sent a deep warning. In June 8th, Terry Gou had led the Foxconn technology group again, will be the implementation of enterprise strategic transformation. What makes Foxconn in just 4 months occurred 12 times jump off building event? This paper thinks, is the enterprise strategy of Foxconn out of the question. The enterprise strategy exactly what the problem is? In the next article, will ask questions on Foxconn current strategy of enterprises, analysis, and discuss the transition to Foxconn and the same type of manufacturing enterprise strategy. KEYWORDS: manufacturing, trategic transformation, technology, manpower cost 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc357161056 摘要 (中文) PAGEREF _Toc357161056 \h 2 HYPERLINK \l _Toc357161057 摘要（外文） PAGEREF _Toc357161057 \h 3 HYPERLINK \l _Toc357161058 绪论 PAGEREF _Toc357161058 \h 6 HYPERLINK \l _Toc357161059 1.富士康概述 PAGEREF _Toc357161059 \h 6 HYPERLINK \l _Toc357161060 1.1公司概况 PAGEREF _Toc357161060 \h 6 HYPERLINK \l _Toc357161061 1.2深耕中国