基于信任的电子商务推荐多样性研究.PDFVIP

1) 基于信任的电子商务推荐多样性研究 张富国 1,2 徐升华 1,2 （1.江西财经大学信息管理学院，江西 南昌 330013; 2.江西财经大学信息资源管理研究所，江西 南昌 330013） 摘 要 现有的推荐系统研究大都千方百计地关注于如何提高推荐算法的准确性，考虑到用户兴趣的覆盖范围，这样做的缺 陷是只考虑了推荐列表中单个项目的准确度，而忽略了整个推荐列表多样性对用户满意度的影响。近几年的研究表明将信任 机制融入到个性化推荐过程中对提高传统协同过滤技术的准确性和鲁棒性有积极的影响，本文提出了基于社会网络信任的推 荐多样性算法，该算法通过选择主题多样性好的信任邻居来平衡推荐结果的准确性和多样性。一系列的实验结果表明，该算 法能有效地提高推荐的多样性。 关键词 电子商务 推荐系统 信任 多样性 Research on Recommendation Diversification in Trust based E-commerce Recommender Systems 1,2 1,2 ZHANG Fu-guo and XU Sheng-hua (1.School of Information Technology Jiangxi University of Finance Economics, Nanchang 330013 China; 2.Institute of Information Resources Management, Jiangxi University of Finance Economics, Nanchang 330013, China) Abstract Considering the users complete spectrum of interests, the limitation of research on recommender system only paying attention to improve the accuracy of recommendation algorithm is the neglect of recommendation diversification. Recent research has shown that incorporating trust and reputation models into the recommendation process can have a positive impact on the accuracy and robustness of collaborative filtering. This paper proposes a novel recommendation diversification algorithm for trust based E-commerce personalized recommender systems, which is designed to balance the accuracy and the diversification of the recommendation list. A series of experiments show that the algorithm can improve the recommendat