第三章农业指数保险的行业分析-中国政法大学MBA.doc

中国政法大学硕士学位论文 互联网保险公司经营农业指数保险业务研究 STYLEREF 标题 1 \* MERGEFORMAT 参考文献 PAGE 40 PAGE 39 论文编号： 互联网保险公司经营农业指数保险业务研究 中国政法大学研究生院 二○一六年三月 互联网保险公司经营农业指数保险业务研究 摘 要 气象风险与价格波动是造成农业经济损失的两个主要原因。气象指数保险和价格指数保险正是针对这两个风险因子将指数引入农业保险产生的创新产品。互联网保险公司凭借技术上的优势在产品创新及商业模式创新等方面都取得了不错的效果，但是因为不设立分支机构，主要通过互联网展业及理赔，很多保险业务都无法开展，比如传统农业保险。本文选择气象指数保险与价格指数保险为研究对象，在文献研究的基础上，通过行业分析结合企业分析，研究互联网保险公司经营这两种农业指数保险的可行性，最后参考问卷调研的结果假设制定了整合营销方案。 关键词：农业保险 指数保险 互联网保险 整合营销 ABSTRACT Meteorological risk and price uncertainty is the main reason that caused economic losses for peasants .Weather index insurance and price index insuranceare design for these risk factors. Insurance company based on internet relies on technical superiority in product innovation and business model innovation has achieved good results, but because they do not set up branches, mainly through the Internet underwrite and claim, result in carry out a lot of insurance business, such as traditional agriculture insurance.This paper choose weather index insurance and price index insuranceas the research object, on the basis of literature research, combined the industry analysis andenterprise analysis,estimate the feasibilityfor an internet insurance companies that operating the two kinds of agricultural insurance based on index.At last according to the results of the questionnaire investigation give an integrated marketing plan. KEY WORDS: agricultural insurance index insurance web insurance integrated marketing 目 录 TOC \o 1-4 \h \z \u HYPERLINK \l _Toc447295196 第一章 绪论 PAGEREF _Toc447295196 \h 1 HYPERLINK \l _Toc447295197 1.1选题背景与目的 PAGEREF _Toc447295197 \h 1 HYPERLINK \l _Toc447295198 1.2研究思路与方法 PAGEREF _Toc447295198 \h 2 HYPERLINK \l _Toc447295199 1.3创新之处与不足 PAGEREF _Toc447295199 \h 3 HYPERLINK \l _Toc447295200 第二章 指数保险研究现状及相关案例 PAGEREF _Toc447295200 \h 4 HYPERLINK \l _Toc447295201 2.1气象指数保险 PAGEREF _Toc447295201 \h 4 HYPERLINK \l _Toc447295205 2.2价格指数保险 PAGEREF _Toc447295205 \h 6