基于b2c电子商务下的配送问题研究-工商管理专业论文.docxVIP

中文摘要摘要：电子商务是在Internet开放的网络环境下，实现消费者的网上购物、企业 中文摘要 摘要：电子商务是在Internet开放的网络环境下，实现消费者的网上购物、企业 之间的网上交易和在线电子支付的一种新型的交易方式。而电子商务企业提供的 大多是实物产品，它们不像电子信息类产品那样可以通过互联网直接传输，必须 要通过配送来完成。只有通过配送将商品或服务真『F转移到消费者手中，电子商 务活动才能成功结束。因此，电子商务配送水平的高低是顾客评价电子商务满意 程度的重要指标，它直接影响电子商务企业的市场竞争力。但目前我国的配送和 电子商务相比，其发展速度难以并驾齐驱，可以说配送己严重制约了我国电子商 务快速发展，突出表现在配送成本高、速度慢、效率低、质量水平不能满足客户 需求等方面。如何建立一个高效率、低成本运行的配送体系末保证电子商务的通 畅实施，己成为我国发展电子商务的当务之急。本文从实际出发，依据现代物流 理论，对电子商务配送的流程和模式，以及我国电子商务环境下配送存在的问题， 特别针对B2C电子商务实际配送过程中存在的配送成本高、配送时间长、质量差的 问题进行了详细分析，并提出了我国目H、。oB2C电子商务配送优化问题的解决方案。 最后借用B2C电子商务网站的配送问题解决方案进行了实证分析。 关键词：电子商务；配送；配送模式；B2C 分类号： ABSTRACTABSTRACT：E—commerce ABSTRACT ABSTRACT：E—commerce is a new type of transaction for on—line shopping of consumers，on-line transaction between businesses，as well as on．1ine e-payment in the open internet environment．What the e—commerce businesses supply most are physical products which cannot be directly transmitted via intemet like the electronic information products；instead，it must be delivered by distribution．The e-commerce activities are not completely concluded unless the goods or services are successfully delivered to consumers via distribution．Therefore．the level of e．commerce distribution becomes a key indicator of consumers’satisfaction with e-commerce，which poses direct influence on the market competitiveness of e-commerce businesses．At present， however,the development of logistics distribution in China cannot keep up with that of the e-commerce，seriously restricting the rapid development of the e-commerce．This is demonstrated in high cost，slow speed，low efficiency,and poor quality far behind consumers’demands．How to establish a distribution system with high efficiency and low cost to ensure the easy implementation of e-commerce activities is the top priority for e—commerce development in China．Taking into consideration of the practicality principle，this paper makes a systematic study on logistics distribution under the e-commerce environment from the microcosmic point of