交通行业报的分析研究——三以《中国交通报-内蒙古交通》为例.docxVIP

THE THE ANALYSIS AND RESEARCH OF THE TRANSPORTATION INDUSTRY With developing and changing of living standards。people travel is becoming more and more convenient，and the traffic safety and road traffic as people increasingly focus on the important news and informa五on．Although now mobile media such as the emergence of new media to make people more and convenient ways to watch the news，but people concerned about the traffic news and news in the proportion of traffic information is not high． And based on the traffic in Inner Mongolia news as the main research direction，research time is between January 201 4 and December 201 5，sampling investigation and study in two years．With the use and development of new media。the transportation of faults in the form of the spread of news in the newspaper increasingly remarkable．Newspapers media characteristics and ecological environment，although can more directly to events shall be reposed and interpretation，but this form of transportation news effectiveness and interactivity with big problem．At the same time。the paper forms of media，news of the advantage of no effect to the traffiC，it is difficult to meet the requirements of audience are timely access to the transportation news informaUon，therefore the newspaper traffic news value can。t be the realization of maximum．In view of the above analysis，the audience the subjective demand for traffiC news information and comprehensive explanation about the problem of news reality traffic，traffic news on paper to produce thrust on reporting and writing，at the same time with the aid of new media platform，to maximize the tentacles of traffiC news newspaper story． KEYWORDS：Traffic news、Inner Mongolia transportation repor，Report form，strategy 万方数据 目录中文摘要 目录 中文摘要 ．．1 ABSTRACT ．I I 绪论 ．．1 (一)选题背景 ．1 (二)选题意义一 ．．： ．．1 (三)研究意义 ．2 (四)创新之处 ．2 (五)研究方法 ．3 (六)研究现状 ．3 一、 《中国交通报一内蒙古交通》现状分析 ．．4 (一)内蒙古交通新闻的发展 ．4 (二)受众群体及功能定位 5 二、 《中国交通报一内蒙古交通》新闻报道内容问题分析 ．．7 (一)政策性稿件多民生类稿件少 ．．7 (二)道路稿件多交通热点类新闻少 ．．9 (三)会议类报