科特勒喔营销管理16.pptVIP

Objectives Influences on Buying Behavior Buyer Decision Making Simple Response Model Model of Buying Behavior Cultural Factors Social Factors Influences on Consumer Behavior Psychological Factors Maslow’s Hierarchyof Needs Four Types of Buying Behavior Consumer BuyingProcess Decision Making Sets Steps Between Evaluation of Alternatives and a Purchase Decision How Customers Use orDispose of Products Review Influences on Buying Behavior Buyer Decision Making * ?2000 Prentice Hall * Stimulus Organism Response Buyer’s decision process Problem recognition Information search Evaluati