基于b2c网上产品销售推送技术的研究-计算机技术专业论文.docxVIP

Online Online Sales Push Technology Studies Based on B2C Author：Yanling Zhang Major：Computer Technology Supervisor：Xuequan Yang Abstraet With the rapid development of cloud computing，web2．0，Internet，and big data technology．great changes have been ahieved in daily life．At the same time， Shopping trend is also transferred from traditional stores to Intemet．It is the key issues for enterprise development to promote products to users and get the user’S approval through the Internet．It is hard for to find real effective product information which needed from the Internet quickly and easily，because of online shopping platform without structural and dynamic properties． Information service providers have attached more importance to the Information pushing technology,which is kind of information service model based on personal preferences．According to deficiencies of the existing information publishing mode and the effects consumer behaviors，B2C e-commerce mode and product information push way was analyzed in detail in this paper． Based the analysis of user’s preferences，personality and consumption psychology， the consumption behaviors in the internet and product information push studied using mature techno logies such RSS，Agent，AJAX．According to the advantages and disadvantages of the B2C shopping pattern，the solution combining with product information push and individual design is proposed．The intelligent analysis of user consumption habits and the way of product information push are improved in the paper． Base analysis of users’purchasing behaviors，user’S needs and preferences information studied using data mining technology，intbrmation push technoIogy and Web information technology in the paper． Personalized product recommendation system is designed in the paper．Firstly,the click behaviors of users be collected and extracted，then users’consuming tendencies analyzed and confirmed，commodity information push be realized，and finally the correctness and