2019年深圳人口结构与购买行为调研报告.pptVIP

本项目研究概略;抽样与基本调研方法 Sampling and Basic Research Method;《深圳主城区人口结构与购买行为习惯调查研究报告》目录;; 调查期，已婚外来人口多于未婚人口。在已婚人中，三口之间的核心家庭比例最高，占36％。两口之家和四口之家共占42％，其它类型的家庭总计占22％。 在深圳，绝大部分外来人口租住普通住宅楼和家人一起居住。单身未婚的人通常与朋友、同事或其他人合租居住，也有8％人的自己独居。还有相当一部分人寄宿亲戚家。 During survey period, most of immigration were married. nuclear families accounted for 36%, which were the most comparing to other families. Households having two members or four member accounted for 22% totally. Most of immigration lived with families and rent for ordinary buildings. Single persons almost lived with friends, colleagues or others. Persons living alone accounted for 8% and a few people lived with relatives.;居住时间 residence time;3000－4500元/yuan;高中及以下 high school graduates;（3）职业与经济收入 在深圳，53％的外来人口从事着以体力为主的工作，收入集中在3000元以下，从事技术、信息等技术含量高以脑力为主的人不断减少，收入集中在3000－6000元之间.收入在6000元以上的高收入者在比例最小。 (3)occupation and individual monthly income 53% of immigration in Shenzhen were engaged in physical work, whose individual income concentrated in 3,000 yuan below. Skilled workers and mental workers reduced gradually, whose individual income concentrated in 3,000-6,000 yuan. The proportion of people whose individual income was over 6,000 yuan was the least.;2.消费支出情况 深圳市居民消费支出主要包括三个部分：食品类支出、非食品类支出和服务类支出 。深圳市外来人口用于服务类的支出最多，占46％，其次是食品，占39％，非食品类支 出仅占15％。 2. expenditures Residents expenditures in Shenzhen were made of three parts which were food expenditures, non-food expenditures and service expenditures. The proportion of service expenditures was the highest, which was 46%.The proportion of food expenditures and non-food expenditures respectively was 39% and 15%, which ranked the second and the third. ;（1）食品类支出情况 我们主要从居民对生鲜食品的消费、对包装食品的消费和在外就餐消费三个方面来整体 把握居民在食品类商品方面的支出情况。 调查期，深圳居民用于生鲜食品的支出最多，占支出的48%，包装食品支出占30%，在外 就餐支出占22%。 (1) food expenditure In survey, food expenditure mainly included the expenditure for fresh food consumption, packaged food consumption and consumption of dining out. The proportion of fresh food expenditur