存在绿色消费者的再制造模式选择策略.PDF

第 21 卷 第 2 期 工 业 工 程 Vol. 21 No. 2 2018 年 4 月 Industrial Engineering Journal April 2018 doi: 10.3969/j.issn.1007-7375.e17-3278 存在绿色消费者的再制造模式选择策略 聂佳佳，钟 玲 (西南交通大学 经济管理学院，四川 成都 610031) 摘要: 研究了绿色消费者对制造商(OEM)和再制造商(3PR)再制造模式选择的影响。在无绿色消费者和存在绿色消费 者情况下，分别建立了两种斯塔克尔伯格博弈的再制造模型：再制造外包与授权再制造，得到了两种模型的均衡解 及OEM和3PR利润。比较分析发现，当绿色消费者比例较高时，OEM和3PR均偏好于再制造外包模式。然而，当绿 色消费者比例较低时，虽然OEM依然偏好于再制造外包模式，但是，当消费者对再制造产品估价较低时，3PR偏好 于授权再制造模式。此外发现，无论绿色消费者比例高低，在再制造外包模式，消费者剩余与社会福利总是高于授 权再制造模式。 关键词: 再制造；再制造外包；授权再制造；绿色消费者 中图分类号: F274 ；F224 文献标志码: A 文章编号: 1007-7375(2018)02-0009-10 A Research on the Remanufacturing Models with Green Customers NIE Jiajia, ZHONG Ling (School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China) Abstract: Based on the coexistence of Primary Customer and Green Customer, the choice of OEM (original equipment manufacturers) and 3PR (third-party remanufacturers) on remanufacturing model is studied. Under the absence and the presence of green consumers, two remanufacturing models of stackelberg game: Outsourcing Remanufacturing and Authorization Remanufacturing, are respectively established. The equilibrium solution and profits of OEM and 3PR under these two models are obtained. The results show that when the proportion of green consumers is high, OEM and 3PR prefer outsourcing to authorization and that when the proportion of green con