互联网鼠标响应式广告效果对比研究-设计学专业论文.docxVIP

天津师范大学硕士学位论文 天津师范大学硕士学位论文 互联网鼠标响应式广告效果对比研究 abst ract Along with the development of the network，the Intemet advertising gradually standardized，formed a kind of industry．Intemet advertising is the advertising platform through the network using the website advertising banners on the Intemet， text links，multimedia interactive method or release the new type of advertisements． Intemet advertising forms，there has been a mature mode of production，delivery，a large proportion in the Internet advertising，but its itself is not the characteristics of the Intemet．With the maturity of the Chinese Intemet industry，combined with the characteristics of the Internet largest-a new type of advertising，interactive this new 谚pe of Intemet advertising depends on the media such as computer mouse，mobile phone touch screen，can realize the interaction between advertising and user，make users feel more convenient products，brand，This paper studies the Internet is a medium with a computer mouse mouse response of advertising．Data from this paper through the eye movement instrument experiment study conclusion，effect on the spread of Internet mouse response ads and the audience of this type of advertising media of information feedback，to obtain the final data will be sent to you by computer statistical software for statistical comparison，the final data results in the future of the Internet advertisement pmvide scientific reference for the mouse response type，let advertisers more accurate understanding of the audience side watching advertising psychological feeling and physiological accepted，SO as to select more suitable for consumer advertising communication way for advertising，to effective advertising communication，avoid the waste of resources． Key words：Internet advertising，Mouse Interactive Advertising，Audiences，Mode of transmission，The effect difference． 万方数据 天津师范大学硕士学位论文 天津师范大学硕士学位论文 互联网鼠标响应式广告效果对比研究 目 录 第一章绪论 1 1．1引言 ．1 1．2研究背