互联网时代泛娱乐发展研究-新闻传播学专业论文.docxVIP

互联网时代泛娱乐发展研究摘 互联网时代泛娱乐发展研究 摘 要 伴随着互联网的发展， “泛娱乐”作为一种文化娱乐新形式应运而生，这种 在互联网时代背景下发展起来的新的文化娱乐现象到底是什么，又该有怎样的发 展趋势，其发展对于企业和社会又有怎样的意义与影响?带着这些问题，本文研 究者以“泛娱乐”为研究对象，在梳理分析“泛娱乐”研究发展现状的同时，定 义“泛娱乐”是依靠核心IP，将其核心元素和影响力挖掘开发以适合更多文化 产品的生产，终极目标是延长娱乐产业链，形成同一明星IP串联起的涵盖文 学、动漫、影视及周边的全产业链文化娱乐生态体系。本文开篇试图从“泛娱 乐”兴起的背景与原因着手，全面梳理这种新的文化娱乐现象的整个发展历程。 在此基础上，本文研究者把核心放在“泛娱乐”的发展趋势，认为“泛娱乐”发 展的主要表现内容在于明星IP的创造与运营过程，而“泛娱乐”未来将以“全 产业链式”的形式发展。泛娱乐的发展将改变企业的发展路径和人们的生活，但 也会遇到一定的困难和障碍。因此，本文分析了泛娱乐发展的影响与意义，并针 对性地提出了一些对策，以期对泛娱乐的健康可持续发展有所帮助。 关键词：互联网；泛娱乐：IP；全产业链 II 万方数据 硕士学位论文Abstract 硕士学位论文 Abstract With the development of Internet，“Pan Entertainment’’quickly emerged kind of new culture and entertainment．What kind of this culture phenomenon exactly is?Which way will it go and develop?Which kind of influence and significance would it bring for?With those questions，the researcher choose“Pan Entertainment’’ as her target．Sorted out and analysi s the statues quo of thi culture phenomenon，at the meantime．the researcher defined“Pan Entertainment”as that iS kind of ecosystem，which depend its IP，depend the IP’S core elements and influence to producing more adaptable culture products，finally extending the entertainment industry chain，forming whole culture and entertainment industry chain which the stars series from the same IP covers literature，animation，movie and television，and the surrounding ecosystem culture and entertainment products．The article trying to begin with deploring the background and causes of“Pan Entertainment”appearance，carding the history of it development comprehensiVely， and based this，the researcher mainly focused on Pan Entertainment’S future development trend，thinking that its content is the produce of star IP and its operation， in addition，Pan entel‘tainment will continue its whole industry development modus． As the researcher regarding as，the development of‘‘Pan Entertainment’’wil l change the enterprises’future and people’S live，but it will face lot of obstacles and difficulties wel 1．So the t