互联网经济背景下女性茶品的开发设计策略研究-工业设计工程专业论文.docxVIP

东华大学硕士学位论文互联网背景下女性茶品开发设计策略研究 东华大学硕士学位论文 互联网背景下女性茶品开发设计策略研究 PAGE PAGE 2 变化以及茶品“体验需求”的变化这三条研究路线，厘清女性因传统 茶品产生的不懂得的知识痛点、不时尚的文化痛点、不习惯的行为痛 点。然后通过理论研究、实践分析及其应用案例的研究,分析女性对 茶品的消费行为在茶品的选择偏好、消费通道和体验需求三个方面的 变化及现状；通过对女性消费行为的研究指导茶品的开发设计策略研 究方向，提出茶品概念设计、形态设计和包装设计三方面的原则性建 议。 综上，本课题具有针对在互联网经济背景下传统产品重新开发设 计时的策略咨询和应用的价值。 关键词:互联网经济，体验消费，女性消费，茶品开发设计，设计策 略 THE DEVELOPMENT DESIGN AND STRATEGY RESEARCH FOR FEMALE TEA PRODUCT UNDER THE BACKGROUND OF INTERNET ECONOMY ABSTRACT New economy that is thrown with the advent of mobile Internet technology, so that female consumers in consumer behavior, consumer psychology and consumer demand have changed drastically in three aspects, on the one hand makes the product development model from the traditional industrial economy under passive and one-way communication patterns and into diversified participation; on the other hand development design of the center of gravity from the traditional object to man design pattern into a man and object interaction mode. These changes have prompted adjust related product development and design, to adapt to the changing consumer trends and consumer needs. Under the background of the internet economy, the value of products is closely related to user experience, todays products are not only functional items, but also a way to meet consumer demand, a carrier that provides interactive experiences, and a medium for disseminating brand culture. This project targets a female audience, reformulation of tea product development design strategies, positioning the tea product development design direction in meeting the female consumer experience. In order to help traditional products based on audience needs changes to make scientific and effective adjustment strategies, to realize the brand value and design can bring a good consumer experience for the audience, in the wave of the Internet economy. The core content of this thesis is the study of female consumer behavior changes caused by economic restructuring and reposition