苏宁云商营运资金管理分析.pdfVIP

Abstract Workingcapitalasthemostdynamicelementofenterprisefunds,isthefastdailyliquidity,thebiggest changeandthefastestandstrongestcirculatingfundsintheenterprise.Thestandorfallofitsmanagement will directlyaffectthe survivalanddevelopmentoftheenterprise.Thus,theimportanceofworkingcapital management is self-evident.Asacurrentassetaccounts forlargerretail enterprises- SuNingyun business group co.,LTD (Hereinafterreferred to as SuNingyun dealer),Overthepast fiveyears hasbeen actively exploring the traditional retail enterprise Internet retail enterprise transformation method and path.Since 2013,Su Ningyun quotient determines the shop business + electricity + retail service provider cloud business development model,Realize the integration development of online and offline,speed up the construction of chain platform, e-commerce platform construction.The strategic transformation of the company put forward a higher demand of working capital, making SuNingyun dealers working capital ratioincreases. By analyzing the case of SuNingyun merchants,through the SuNingyun business working capital management policy and analysis management of working capital performance ,studied the increase of working capitalinthe strategictransformation of SuNingyun business,the efficiency ofthe financialrisk ofworkingcapitalandworkingcapital,evaluatedtheeffectivenessofthetransformationoftheSuNingyun suppliers.In this paper, using literature analysis, case study method and structure analysis method to analyze the working capital policy Su Ningyun suppliers,objective evaluation the Su Ningyun business financial risk of working capital, study suning used slant the aggressive financing policy and relatively steadyworkingcapitalinvestmentpolicy.ThispaperanalyzedworkingcapitalofSuNingyunbasedonthe elements and channel wor