基于ahp法的jh公司逆向物流服务商选择研究-物流工程专业论文.docxVIP

万方数据 万方数据 摘 摘 要 万方数据 万方数据 摘 要 当下，随着电商的发展使得消费模式产生了巨大的改变，人们也以物流的一个 部分：供应物流为切入点，越来越重视物流业的发展，越来越多的学者投身这一领 域进行研究，目前对于正向物流的研究可以说是汗牛充栋，对于逆向物流的研究虽 称不上凤毛麟角，但相较于正向物流来说还是落后许多，这是因为正向物流能够带 来的经济、社会效益是直观的。但是却忽略了逆向物流对于整条闭环供应链所带来 的隐性收益。 本文运用管理学、运筹学等学科的知识，对研究逆向物流的意义、逆向物流的 结构进行了理论分析；并结合实践，对企业在进行逆向物流活动中可选的不同模式 进行了分类，并针对其中最常用的外包第三方模式的选择问题进行了定量、定性的 分析。 本文分为三个部分进行研究，首先对于逆向物流的定义、发展现状以及结构进 行了阐述；然后针对企业，提出了三种进行逆向物流活动的方式既：企业自营模式、 外包第三方模式与生产企业联合模式并对其运用 SWOT 分析法（SWOT analysis） 进行分析；最后一部分对于最常用的外包第三方模式针对外包商选择这个问题运用 了 AHP（层次分析法）进行定量的分析，最终为企业得出最佳的选择。 关键字：逆向物流 运营模式 SWOT 分析 外包选择 层次分析法 I Abst Abstract Abstract With the rapid development of E-business and great revolution of consumption mode nowadays, starting with one aspect for logistic: supply logistic as breakthrough point, more and more attentions have been paid regarding the development of logistic industry. Although more researches have been focused into this area of study, due to its immediate economic and social benefit, the forward logistic has been studied extensively and updated while understanding of reverse logistic is far away behind, with which large hidden benefits to a closed-loop supply chain have been neglected. Based on the knowledge of management and operation research, this work analyzed the structure and use of reverse logistic, applied it to enterprises where a classification for choosing ways of implementing reverse logistic is made and quantitatively analyzed the selection between the most commonly used outsourcing third-party mode. This paper contains three sections. We first defined reverse logistic and its structure and recent developments. Then we proposed three ways for operating reverse logistic based on real enterprises, namely self-operation mode, outsourcing third-party mode and combined mode, which have been analyzed using SWOT analysis. The last section includes the application of Analytic Hierarchy Process (AHP) for selection of various outsourcing third-party mode candidates to produce the optimal benefits. Keywo