基于4R理论的武林商圈O2O电子商务营销分析.doc

浙江工业大学硕士学位论文 基于 4R理论的武林商圈 O2O电子商务营销研究 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0银泰在HYPERLINK \l br0 HYPERLINK \l br0O2OHYPERLINK \l br0电子商务营销中仍需改进的方面。HYPERLINK \l br0 HYPERLINK \l br0.............23 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0武林商圈电子商务营销模式形态解构HYPERLINK \l br0 HYPERLINK \l br0...........................23 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0B2BHYPERLINK \l br0模式HYPERLINK \l br0 HYPERLINK \l br0.............................................23 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0B2CHYPERLINK \l br0模式HYPERLINK \l br0 HYPERLINK \l br0.............................................26 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0C2CHYPERLINK \l br0模式HYPERLINK \l br0 HYPERLINK \l br0.............................................27 HYPERLINK \l br05HYPERLINK \l br0 HYPERLINK \l br0武林商圈用户研究HYPERLINK \l br0 HYPERLINK \l br0.....................................31 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0用户调查方案分析HYPERLINK \l br0 HYPERLINK \l br0...........................................31 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0用户在商圈消费的影响因素分析HYPERLINK \l br0 HYPERLINK \l br0...............................34 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0调查结论HYPERLINK \l br0 HYPERLINK \l br0...................................................34 HYPERLINK \l br06HYPERLINK \l br0 HYPERLINK \l br0武林商圈的HYPERLINK \l br0 HYPERLINK \l br0O2OHYPERLINK \l br0商业模式选择HYPERLINK \l br0............................35 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0武林商圈商业模式选择因素HYPERLINK \l br0 HYPERLINK \l br0...................................35 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br0武林商圈模式选择的关键点HYPERLINK \l br0 HYPERLINK \l br0...................................36 HYPERLINK \l br0HYPERLINK \l br0 HYPERLINK \l br04RHYPERLINK \l br0结合HYPERLINK \l br0 HYPERLINK \l br0O2OHYPERLINK \l br0营销建议HYPERLINK \l br0...................................