新零售之轮与沃尔玛的启示.doc

外文文献翻译 原文及译文 文献出处: Darl W. The new wheel of retailing and revelation of Wal-Mart [J]. International Studies of Management Organization, 2017, 3(5): 55-67. 原文 The new wheel of retailing and revelation of Wal-Mart Darl White Abstract Retail innovation has always been the focus of academic research. One of the most famous is the wheel of retail theory, by the McNair is put forward for the first time in 1958, he points out that the new form of business from the perspective of price first to lower prices to attract a large number of demand, and then to improve service levels, and then turned to the high margin business, selling below cost to other formats to enter and creates opportunities, namely retail week, the rotation of the wheels and in the same way the development cycle. But wheel of retail theory cant explain the fact that some new forms to enter the market at a high price. In 1996, the Japanese, a professor of Chinese and western is male puts forward the new wheel of retail theory, the theory, introduced the concept of technology border that produced with the technological changes in the boundary of the new forms when between forms and formats in the competition between the old and new fee structure gap disappeared, new technology innovation and began to breed, development of new forms. That is to say, technology innovation is the motive force of innovation of retailing forms, thus for the development of retailing forms from a technical perspective study provides the basis. Key words: new retail, theory and practice, technology innovation 1 Introduction Round of new retail shows that technology innovation played a direct role in the development of the retail industry. But technical boundary changes not only reflect on the change of the retail price, service level, also reflect the corporate culture, human capital and other party and contribution. Skate (2007) based on Indias retail enterprise in the process of bar code to the RFID techn