生物有机肥营销策略分析.doc

四川师范大学****学院本科毕业论文 PAGE PAGE II 四川师范大学成都学院本科毕业论文 PAGE I ******公司生物有机肥营销策略分析 学生：** 指导教师：** 摘要：随着农业的发展，农民连年过度施用化肥导致了一系列如土壤板结、酸化、肥力下降等等的生态问题，这些生态问题也给人体健康造成了一定的威胁。为了解决这一问题，缓解生态压力，为人们提供健康绿色的有机农产品，公司生产出了有益于生态环境和提高农作物产量和品质的生物有机肥。生物有机肥是农业自身物质与能量的再次循环，环保污染小，还能达到废弃资源再生的作用。通过对有机肥的使用，能够提高土壤肥力，稳产增产，对于农业的可持续发展具有关键意义。本篇论文主要通过对生物有机肥进行简单的产品介绍和功能介绍，分析了生物有机肥相较于其他肥料的优劣势，并且分析了生物有机肥的发展现状和发展前景，通过对目前生物有机肥市场状况的分析，阐明四川****农艺有限责任公司的生物有机肥所具有的市场价值。运用专业的SWOT分析法具体分析了生物有机肥的优势、劣势、机遇和挑战，对产品进行了一个明确的定位，并对消费者的购买行为进行了比较详细的阐述。论文着眼于对生物有机肥的发展潜力进行研究和讨论。通过对传统农资企业的营销方式进行分析，取其精华去其糟粕制定了适合于本公司生物有机肥的具体营销策略。 关键词：生物有机肥 发展前景 产品定位 营销策略 Biological organic fertilizer marketing strategy analysis of XingYu company Abstract: With the development of agriculture, farmers use chemical fertilizer in years causes some series ecological problems such as soil harden, acidification, fertility dropped, human’s health also be threatened. In order to solve those problems, to protect humans’ health, our company produced something good for the ecological environment and also can increase crop yield and quality of biological organic fertilizer. This paper mainly through biological organic fertilizer for simple product introduction and function is introduced, this paper analyzes the current situation of the development of the biological organic fertilizer and developing prospects, and through to the current market situation analysis of biological organic fertilizer, expounds the Sichuan XinYu company of biological organic fertilizer’ market value. Using the SWOT analysis method, the professional concrete analysis of biological organic fertilizer strengths, weaknesses, opportunities and challenges, the product to a clear orientation, and the consumer buying behavior are detailed in this paper. This paper Analysis the traditional agriculture enterprise marketing, take the essence and give up the defects. And found the best way to sell our products. Keywords: biological organic fertilizer development prospects prod