期货客户关系管理系统的设计与实现-软件工程专业论文.pdf.docxVIP

AbstractAbstract Abstract Abstract In recent years，the financial market downturn，coupled with policy efforts to limit high，under the current background of the futures brokerage company only can do is the agent to help investors to CaHy out transactions，resulting in a high degree of homogeneity of the products and services，there is no any breakthrough，only in the hand to renew with competitive price to attract customers．In this case，the income of a large number of futures Broker’S Firm to reduce the relationship between the company and the customer is not stable．Part of the nature of the company’S futures related to the nature of the company’S interests are basically from the relevant customer specific trading process，less competitive means to make it difficult for enterprises to get out of trouble． How to build a integrated nature of the relevant customer data platform，how more exact divided in detail specific customer value，how further to give the humanized service，and can better control is related futures brokerage enterprises from the specific business long-term development the look，and now must urgently needs to solve．How to do just by existing futures brokerage company in front of the system and the personal customer manager to has been unable to achieve the goal，then we must introduce new a futures brokerage company customer relationship management SVStem． To develop from the three aspects of the detailed design，the specific development and practical application，the use of LiveBos platform to design the model of specific business，then deployed to the relevant platform．The system also provides data acquisition，data mining，data analysis of three data analysis methods， analysis of key data collection．The system uses B／S architecture to realize．This system is mainly divided into the customer management module，customer service module，consulting module，marketing management module，statistical analysis of the seven main modules，system management module．The system mo