绿城长沙桂花城房地产项目投资研究上-工商管理专业毕业论文.docxVIP

优秀毕业论文 精品参考文献资料 Ab Ab stract Along with the Chinese economyIs unceasing deVelopment， the chlnese urbanization constlllction prompts forward unceasingly，city in行astmctural facllltles’ relative backwardness well as 11Jral population emerge the city to cause the real estate DrofIession to urban demand enlarging to make the fhll actorIs pay under such historic opportunity．But policy changeable，market supply and demand’s complex，ln the proj ect development the unpredictable risk causes us to reaIlze soberly to tne investment in real estates feasibility and the beneficial analysis importance· This anicle based on business administration study，the real estate research and so the on correlation meories instruction，the experience and the lesson which as weU as 翠een city real estate ente叩rise more than ten for years accumuIate，to the real estate market environment，the project developed each related link’s key point as well as the pe渤mance history control main point as well as the project financlal forecast has car．ried on the thorough analysis．Through the massiVe scene inVestlgatlon and study material·s collection and the group Various Functional departments’s lnstmctlon summarizes suits this project the product localization，the fixed price strategy’the marketing plan，the promoted strategy，simultaneously，the uniOn product marketlng mentality， to the project plan， the product quality controUed， the progect capltal spending plan，允nd raising，aspects and so on 6nancial risk guard，project pront situation to carry on system’s elaboration， achieved the pr蜘ect inVestment benefit in order to the optimized goal． Throu曲invests various links main point to the project the analysis and the research．obtains the sweet osmanthus Huacheng proj ect，in operates in the process which implements pays最nally，the opportunity and me challenge are coexisting，the project satis6es the market mle in the wh01e feasibility and the beneficial aspect，has the reasonabIe investment repa)，Inent． Key word